Young Electric Sign Company (YESCO), founded in 1920, has played a significant role in creating Las Vegas’ reputation as a city of neon. From its early use of neon on Fremont Street in the 1930s, to the Strip “spectaculars” of the 1950s and 1960s, to the cutting-edge technologies of today, YESCO has helped mold the image of Las Vegas as it is understood around the world. Its iconic signs have come to be recognized as works of art and their significance transcends their function as mere advertisements.
In celebration of YESCO’s 100th anniversary in 2020, this exhibition is curated jointly by the Las Vegas Convention and Visitors Authority’s (LVCVA) Las Vegas News Bureau Archive and The Neon Museum and examines the history and impact of YESCO on Las Vegas. The exhibition follows the intertwined stories of the company, the city, the technology, and the men and women who made it all possible. While this display was slated to open in 2020 to mark YESCO’s centennial, it was delayed due to the COVID pandemic. We are now thrilled to bring this exhibit to the public in 2023 on the 103rd anniversary of YESCO.
Since 1947, the Las Vegas News Bureau has captured the sights and sounds of the city, and has played a unique role in promoting Las Vegas by capturing unforgettable images on film. The Bureau supports the Las Vegas Convention and Visitors Authority’s marketing efforts by photographing and filming concerts, sports events, and red carpets and distributing the images to news media around the world. The collection is shared with the public through community exhibitions year round.
Founded in 1996, the Neon Museum is a non-profit organization dedicated to collecting, preserving, studying and exhibiting iconic Las Vegas signs for educational, historic, arts and cultural enrichment.
On exhibit at Clark County Library from March 21 through August 15, 2023
Monday: 10:00AM – 8:00PM
Tuesday: 10:00AM – 8:00PM
Wednesday: 10:00AM – 8:00PM
Thursday: 10:00AM – 8:00PM
Friday: 10:00AM – 6:00PM
Saturday: 10:00AM – 6:00PM
Sunday: 10:00AM – 6:00PM